"Take your pleasure seriously"

Ever since a short trip to Italy turned into a love story with fashion, Loraine Holmes knows no limits to her professional achievement and determination. So much so that she decided to pursue a career in the industry. She enrolled into a Fashion Design course at Istituto Marangoni Milano where she began to master Italian craftsmanship over a course of five years.

During her final time in Europe, Loraine Holmes landed an internship with Catalan designer Teresa Helbig in Barcelona. After graduating in 2014, she packed her newly acquired skills and valuable expe- rience gained in Italy and moved back to her home country, Chile, and founded her namesake fashion label in 2015.

With an eye for ‘Made in Italy’ expertise and a global vision on fashion, her dream was to become a successful designer and to gain significant recognition in her home country. Not long after launching her brand, she successfully positioned herself in the Chilean market and became one of the most appreciated Chilean designers of her generation.